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Audi picks lower cost eastern European sites to build new SUVs

Posted by: Admin | Posted on: April 11th, 2017 | 0 Comments

BERLIN Audi (NSUG.DE) will expand its lineup of higher margin sport-utility vehicles (SUVs) and assemble two new models at lower cost plants in eastern Europe, the German premium carmaker said on Tuesday, as it strives to boost profitability.

The Volkswagen-owned (VOWG_p.DE) brand last month reported a 37 percent plunge in operating profit after it raised provisions to help meet the cost of the group’s diesel emissions test-cheating scandal. [nL5N1GS22D]

Audi said on Tuesday it would start building a full-sized Q8 SUV at a Volkswagen (VW) factory in Bratislava, Slovakia, next year and in 2019 add the Q4 SUV in Gyor, Hungary.

Audi’s new offerings in the fast-growing SUV market will compete with forthcoming models from German rival BMW (BMWG.DE), which is adding an X2 and an X7 to its lineup in 2018.

“We are integrating two completely new Q models into the existing production network and are raising our competitiveness in an extremely important segment,” Audi production chief Hubert Waltl said.

Audi’s efforts to raise margins with the new vehicles will be helped by low production costs at the chosen sites.

Labor costs in the manufacturing industries of Slovakia and Hungary were an hourly 10.70 euros and 8.40 euros per worker respectively in 2016, compared with 26.10 euros in Britain and 33.40 euros in Germany, according to Germany’s Federal Statistics Office.

Audi last year slipped into third place behind BMW and Mercedes-Benz (DAIGn.DE) in terms of luxury car sales. An expanded lineup of SUVs may also help Audi to gain ground in the United States where it sells many fewer cars than its two German competitors.

(Reporting by Andreas Cremer; Editing by Mark Potter)

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